Many circular economy roadmaps and strategies have already been drawn up in several EU countries, and in some countries outside the EU as well. Now is the time to act upon them. Measures towards the goal need to be taken in any form possible. The aim can be at prolonged lifecycles, maximal utilization of existing resources, waste recovery or prevention of waste generation in the first place.
Courage is also needed to redefine existing strategies, where they are found inadequate. Measuring the success of performed measures is key in a culture of disruption that is based on trial and error.
Partnerships across all sectors are necessary, as no single country or company can achieve a circular economy on their own. Achieving full circularity means addressing the whole value chain. A circular business therefore needs to embrace the concept not only within product design and manufacturing, but also in terms of supply chain management and reaching out to retailers.